Rivendell Bicycle Works
Rivendell has been in business for thirty years, selling bicycle frames, parts, assembled bikes, and other random stuff out of Walnut Creek, CA. I first started buying things from them around 2005, getting a saddle bag, some beeswax, and a few other parts. But it wasn't until 2026 that I bought a Rivendell bike, an A. Homer Hilsen that was discovered in their warehouse when doing an inventory.
Rivendell is famous for its contrarian views on bike culture and equipment. Its founder, Grant Peterson, holds these beliefs about cycler11 This is what they call people who ride bikes, instead of the more common cyclist. equipment:
Frame material: steel over carbon fiber or aluminum
Closhes: wool, seersucker, or linen over lycra
Handlebar tape: cotton over rubber
Handlebar grips: wool or cork over foam
Tires: wide over skinny
Brakes: rim over disc
Shifting: friction over indexing
Ride tracking: watches over head units
Axles: quick release over thru-axle
Frame connections: lugs over welding
Bag closures: hook and loop over zippers
Bag materials: canvas and leather over polyester and nylon
Recently, sloping top tube frames over flat ones.
Some of these beliefs are more strict than others. For instance, a lot of Rivendell's employees have bikes with indexed shifting and their more affordable frames are TIG welded.
But the company has made a name for itself for its aesthetic and adherence to The Old Ways. Of their beliefs, the only one that's made a foothold in industry so far is the preference for wider tires. There have been a few profiles of Grant over the years:
The Art of Taking It Slow in the New Yorker (2024).
An Interview with Grant Petersen, founder of Rivendell Bicycle Works in Nativve (2023).
Other Rivendell owners
Here are some other owners of Rivendell bikes:
Rivendell Bicycle Works Joe Appaloosa Assembly by Eric Marth
Resources
RBW Owners Bunch is a mailing list for people interested in talking about Rivendell.
Rivendell Reader Archive holds PDFs of the early newsletters that were mailed to fans of Rivendell.